Diet drinks... perhaps the word diet should be removed from them... most people I know, including myself, drink them because they are sugar-free, we could not care less that they are reduced in caloric content.
Sugar, you see, is an insidious poison that has been slowly killing humanity since it's inception... plus, when you drink a regular soda it leaves a filmy aftertaste in your mouth BLECH!
Yesterday is ash, tomorrow is smoke; only today does the fire burn.
"Everything is your own damn fault, if you are any good." E. Hemmingway