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Marketing No

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Huan Yi
Member Ascendant
since 10-12-2004
Posts 6334

0 posted 11-20-2004 09:03 AM       View Profile for Huan Yi   Email Huan Yi   Edit/Delete Message      Find Poems  View IP for Huan Yi

Which ad campaigns against cigarette smoking are most
effective especially on younger viewers, those dwelling on the health
risks to the actual/ potential consumer or those altering the perception of
that consumer as to how he is/might then be  perceived by his peers and society?

Poet deVine
Member Empyrean
since 05-26-99
Posts 25869
Hurricane Alley

1 posted 11-20-2004 09:43 AM       View Profile for Poet deVine   Email Poet deVine   Edit/Delete Message      Find Poems  View IP for Poet deVine

I loved the commercial where the dog pees on the kids cigarette! I think when it comes to their peers objections about smoking, kids listen more than if you tell them when they're 50, they'll have lung cancer.

They are doing some very effective ads lately - I was most impressed with the one where the ad for Virginia Slims claimed if women smoked that brand they'd have a 'voice' in the world. And then a woman with no voice box steps up and says 'is this the voice you were talking about?'

...very effective!
Member Caelestus
since 06-25-99
Posts 67715
Listening to every heart

2 posted 11-20-2004 11:50 AM       View Profile for Sunshine   Email Sunshine   Edit/Delete Message      Find Poems   Click to visit Sunshine's Home Page   View IP for Sunshine

I haven't seen that commercial, Sharon, but I believe it would indeed be VERY effective!  Thank you for sharing that one.
Senior Member
since 08-15-99
Posts 1966
Sitting in Michael's Lap

3 posted 11-20-2004 04:54 PM       View Profile for Skyfyre   Email Skyfyre   Edit/Delete Message      Find Poems  View IP for Skyfyre

I agree with Sharon - your average teenager thinks 30 is ancient, and 50 is forever away ... "who cares if I'll have lung cancer when I'm drooling on myself and wearing adult diapers?"

(ducks the tomatoes from the 50+ crowd)

I think focusing on the "cigarettes aren't cool" aspect is working.  Of course, the rising cost of cigarettes doesn't hurt either - as a non-smoker I'd be thrilled to see em at $20 a pack or more - let the rich bastards kill themselves off if they want to, they can afford to buy new lungs on the black market.  

In my youth, and even in my 30-year-old decrepitude *winks*, the biggest turn off for me about cigarettes was the yuck factor.  They smell awful and taste worse!
Member Laureate
since 10-29-2000
Posts 19275
Between the Lines

4 posted 11-21-2004 08:46 PM       View Profile for nakdthoughts   Email nakdthoughts   Edit/Delete Message      Find Poems  View IP for nakdthoughts

you would think watching a relative (sister/brother/mother/father/child) in their last stages of lung cancer would be enough to make someone stop smoking~~~~ but it doesn't

I remember in college in Health Class we had a smoking dummy (no pun intended) and  it was clear so you could see the lungs fill up with smoke and the tar build up..maybe that  would help..but when they tell you after that if you stop smoking that within so many years your lungs clear, it probably just allows those who are still smoking to think they have a chance later on...

just thoughts from a former smoker who stopped over 25 years ago because of laryngitis and losing my voice for a year...needing speech therapy to get it back

sometimes it takes something drastic to make one stop after starting and becoming addicted

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