Sure, that's the nature of propaganda.... its claims, fueled by a fact.... the health care bill is long....we know you don't like to read boring stuff so we'll just point out how bad it is to be long in and of itself. And, propaganda is ALWAYS a two way street... the person who buys the lie wants the lie. You can't build a nation of people who hate jews out of people who love jews.
And you'll get no arguement from me that there is no Democratic version of Frank Luntz, but, that's because Democrats, for the most part, aren't interested in talking points and can smell them in a hermetically sealed container buried a hundred feet underground.
Isn't it, after all, the conservatives cheif complaint about OWS that they don't have a bumper sticker, and isn't it OWS that keeps saying they don't want one?
Ed Rogers earns his money by knowing this, and, as he pointed out in his blog, Republicans are heirarchical and fall in line, thats what slogans are designed to do.