Santa Monica, California, USA
Do you like Smucker's jam? I like Smucker's jam. I've been liking it for almost as long as I can remember, which is almost as long as my eyebrows. Seedless blackberry on a buttered English Muffin. That's my favorite. I don't like the seeded kind. The seeds stick in my teeth.
I was thinking about this because Smucker's has a new advertising campaign on television. It's not about blackberries, though. It's about strawberries. Not even strawberry jam, just fields of strawberry plants, a dirt road, a couple of kids and an old pick-up truck.
I guess it's supposed to make us think of all the natural goodness and fresh fruit that goes into Smucker's jam. It made ME think that those kid's were out in the field stealing strawberries.
Oh, I don't mind that Smucker's doesn't want to show pictures of soil fumigation taking place, or workers spraying the pesticides and fungicides that keep the berries bright and bug--less. And they don't show the stoop labor required to hand harvest the crop.
Smucker's never said it's products were organic. I don't even know if Smucker's owns a farm. They don't say they do. Maybe they just contract for various crops like most major fruit processors.
I think, though, that Smucker's ought to be showing us fields of corn. Smucker's puts all kinds of different fruit in it it's bottles, but it puts high fructose corn syrup and another kind of corn syrup which I guess isn't so high in fructose, in every bottle of every variety.
My Mom used to put up jam and jelly. We didn't have a farm. She bought the fruit from a friut peddlar's horse-drawn cart. You don't see those anymore.
She didn't always get it right. Sometimes her jellies were more like a thick fruit soup, but they tasted good anyway. Her recipes had four ingredients: fruit, sugar, pectin, and a little lemon juice. I can't ever remember her using high fructose corn syrup. Or the other kind of corn syrup either.
The only kind of corn syrup I could find in the grocery was Karo. And I can't find any recipes for homemade jam with Karo in it.
Hmmm! With a name like Smucker's, I think they could try just a little harder. And so could Knott's Berry Farm, which uses corn syrups in its jams and jellies too. Just for the sake of natural goodness and all that.
So I decided to appease my sweet tooth this morning with a Snicker's bar which is made almost entirely of, aw, you don't really want to know.
[This message has been edited by oceanvu2 (03-22-2008 03:18 PM).]