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"MIC"Donalds

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Mistletoe Angel
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0 posted 03-31-2005 04:41 PM       View Profile for Mistletoe Angel   Email Mistletoe Angel   Edit/Delete Message      Find Poems   Click to visit Mistletoe Angel's Home Page   View IP for Mistletoe Angel

The magazine Advertising Age is reporting McDonalds is hoping to gain some street credibility and increase sales by reaching out to the hip hop generation.

The restaurant chain is offering to pay big-name hip-hop artists if they include references to Big Macs in their rhymes.

The fast food company is reportedly willing to pay rappers up to $5 each time songs with the plug are played on the radio.

McDonalds has hired the same marketing firm that successfully got five hip hop artists to namedrop Seagram's gin last year in their songs.

*

So I guess my question here is, "Will this really give McDonalds any credibility at all?". In fact, may this supposedly even discredit the company's image further? LOL!

Sincerely,
Noah Eaton

"If we have no peace, it is because we have forgotten that we belong to each other"

Mother Teresa

Aenimal
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since 11-18-2002
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1 posted 03-31-2005 06:09 PM       View Profile for Aenimal   Email Aenimal   Edit/Delete Message      Find Poems  View IP for Aenimal

is street cred even an issue anymore?

for the most part, the rap industry is a wasteland of egomaniacs who'll slap their name on anything from clothing lines to beverages(crunk juice? give me a break)so it's no surprise that mcDonald's would tap into it.

what a joke, public enemy and all the early rappers must be sickened, they were trying to say something, trying to get the black community's voice heard. while these new 'artists' are just puppets, whoring themselves out to whatever uber-rich, uber-white industry is sick enough to throw their way.

just another example of corporations undermining the black community, whether its a record label or fast food restaurant.
Mistletoe Angel
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2 posted 03-31-2005 07:06 PM       View Profile for Mistletoe Angel   Email Mistletoe Angel   Edit/Delete Message      Find Poems   Click to visit Mistletoe Angel's Home Page   View IP for Mistletoe Angel

Yeah, I think of it as a "joke" as well.

Look, there is so much great hip-hop and rap out there. Shamako Noble and Dizzee Rascal are two great examples. They even used to have so much quality urban singles on the radio when Public Enemy really set the standard.

I listen to underground rap and hip-hop all the time on KBOO Community Radio. There are so many talented, young voices that have so many meaningful things to say. I even heard a rap song the other day that explained all about Marxism. Didn't expect that!

Most rap and hip-hop that makes it to the airwaves nowadays is designed exactly how you put it; it is self-personalized, rather self-righteous and bent heavily on commerical cross-promotion.

I feel McDonalds is literally hammering that perception of hip-hop and rap in pure definition deeper into the ground here. And I find what they're doing here to be a dismal sign of the future of commerical rap and hip-hop.

Sincerely,
Noah Eaton

"If we have no peace, it is because we have forgotten that we belong to each other"

Mother Teresa

Michelle_loves_Mike
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3 posted 03-31-2005 08:14 PM       View Profile for Michelle_loves_Mike   Email Michelle_loves_Mike   Edit/Delete Message      Find Poems  View IP for Michelle_loves_Mike

Dude,,,,on the same vain,,,,different resteraunt,,,,I saw a Burger King ad earlier,,,,,,using the lil Homies figures, all staring at a breakfast sandwich,,,,to wit,,a voice over tells us,,,its "hella good".......so,,,,it seems the King has already gone down the "hip" road,,,,,

sigh
Christopher
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4 posted 03-31-2005 08:54 PM       View Profile for Christopher   Email Christopher   Edit/Delete Message      Find Poems  View IP for Christopher

go where the money is.

mcd's is in it for the money. no one, not even they are going to tell you otherwise. they could care less about making a "true" impact on the music world; having their product sported in a song is just a different type of billboard.
quote:
R&B and hip-hop cemented their grip on the radio dial last year with 61 of the top 100 most-played singles of the year. Thatís up from 53 the year before, when R&B/hip-hop made big news by occupying the top 10 slots of the Billboard Hot 100 one week in October.
http://www.fortwayne.com/mld/journalgazette/living/10714824.htm
that's where the money is.

right now.

let's see if the new resurgence of rock popularity brings in some different jingles next year.

egowhores.com - really love yourself.

hush
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5 posted 04-07-2005 11:50 PM       View Profile for hush   Email hush   Edit/Delete Message      Find Poems  View IP for hush

Um... when I'm hungry and I only have two dollars of change in my pocket is when I go to McDonalds, not when I hear a song.

I don't think it will matter... I don't know anyone who doesn't go to McD's b/c it's "not cool..." although i do know some smart people who won't because it's unhealthy.
Local Parasite
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6 posted 04-07-2005 11:52 PM       View Profile for Local Parasite   Email Local Parasite   Edit/Delete Message      Find Poems   Click to visit Local Parasite's Home Page   View IP for Local Parasite

Every time I see Justin Timberlake singing the McDonalds' song, I run out and buy a Filet-o-Fish.  

Boy I wish McDonalds' advertising schemes weren't so effective!
sweetcollege_girl
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7 posted 04-08-2005 07:04 AM       View Profile for sweetcollege_girl   Email sweetcollege_girl   Edit/Delete Message      Find Poems  View IP for sweetcollege_girl

I'm with hush...I take my kids to mc donalds when i only have a few bucks left..not when I hear music...most people go to mcD's when money is low, and they are on their way by there anyway..not when someone tells them to go, or they hear it on the radio..except parasite...lol, no harms intended...

~~SCG~~

Kaoru
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8 posted 04-08-2005 01:45 PM       View Profile for Kaoru   Email Kaoru   Edit/Delete Message      Find Poems  View IP for Kaoru

Well, all I can say is that if I heard my favorite rapper telling me to buy a Big Mac, I'd so do it.
Balladeer
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9 posted 04-08-2005 01:52 PM       View Profile for Balladeer   Email Balladeer   Edit/Delete Message      Find Poems   Click to visit Balladeer's Home Page   View IP for Balladeer

All burgers come in wrappers
Mistletoe Angel
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10 posted 04-08-2005 02:26 PM       View Profile for Mistletoe Angel   Email Mistletoe Angel   Edit/Delete Message      Find Poems   Click to visit Mistletoe Angel's Home Page   View IP for Mistletoe Angel

Over yesterday's conversation on this event at KBOO, in mentioning Big Mac six times, we believe McDonalds owes us $30.00.

Sincerely,
Noah Eaton

"If we have no peace, it is because we have forgotten that we belong to each other"

Mother Teresa

latearrival
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11 posted 04-11-2005 09:00 AM       View Profile for latearrival   Email latearrival   Edit/Delete Message      Find Poems  View IP for latearrival

Mike, You gave me a chuckle. Wrappers. LOL marty
Cloud 9
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12 posted 04-11-2005 03:58 PM       View Profile for Cloud 9   Email Cloud 9   Edit/Delete Message      Find Poems  View IP for Cloud 9

laughing to what local had to say....LOL

I did not realize McDonalds has tacos now...
 
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