I thought he'd said "MoM!!!!," but it turned out I'd been hanging from the rafters by my toes again. Personally I think a Republican is as capable of reading a book as a Democrat, Mike, so I think you can keep your gasps to yourself. You folks even write some good ones.
Here is a link to a review to one of the books that's been a classic in the field since the early eighties and is now into its sixth revision. Actually there are multiple reviewers covering a range of political viewpoints, right to left, which is the way I prefer to present stuff here. If you want to check the book out further, it's up to you; if not, it gives you a taste of some of the conversation in the field on the subject. There's lots of other stuff out there, too.
Sincerely, Bob Kaven