Regina, Saskatchewan; Canada
I don't think I agree. Personalized searches don't censor anything, they just allow for your preferred kind of content to be easier to find for you. If a music site, for example, "recognizes" someone likes rock and pop music based on his/her activity at the site, the pages for the person may show more links to rock and pop albums, videos etc. It would be harder to find what the person actually likes and is looking for if the pages/searches made sure to mix an equal amount of rap, heavy metal, opera, etc. It wouldn't make sense either though. If the history of the person's activity at the site shows him/her only buying and looking for pop and rock music, why would you try to make sure an equal amount of rap, heavy metal, opera, etc. links showed up on his/her pages/searches as well? Personalized searches I think are usually reasonable (based on a person's activity) and allow people to find the kind of content they like much more easily/quickly.