I asked the same question...this was the answer.
"it's some sorta supergood yeast extraction to which I have become seriously addicted.
It's put out by Kraft too, and I can't believe the same people who market this macaroni and cheese slop won't allow me to purchase a SUPERFOOD (yep) here in the states.
I LOVE THE STUFF.
It's yummy salty and yeah, I did the virginal thing and used butter too on wheat toast, but man...
*shaking my head*
If you love a good wheat beer? You should love this stuff. You just have to get over the idea that it's like peanut butter or something.
and yet again C--I find it odd that everybody seems to hate to stuff and yet?
Everytime I try to order it online?
It tastes like...well, sex,/i>."
I love the last part.....lol lol lol